Gen Z (1997–2012) is a huge spending force, set to dominate consumer markets by 2030. They care about values like equity and sustainability, so brands need to walk the talk or get left behind. Forget flashy ads—Gen Z wants authenticity, simple messaging, and fun, engaging content, especially videos on TikTok and YouTube. Influencers and interactive campaigns (like polls or contests) are key to winning them over. Brands like Patagonia and Glossier shine by staying real and relatable.

AMA PDX Agency leaders Corinne Gould and Ines Giovannini talk about the 2024 elections, sharing their concerns about environmental issues, queer and trans rights, and immigration. They highlight the power of local activism and how AMA PDX Agency works with community groups to make a real impact on housing, environmental justice, and other critical issues.

Approaching holiday messaging with a focus on diversity, equity, inclusion, and accessibility (DEIA) strengthens your brand’s impact and helps you more meaningfully connect with wider audiences.

AMA PDX Agency volunteer, Sahar Wilson, explains how her volunteer experience led to an exciting new job opportunity!

Get ready for the holiday marketing rush! Start planning early, know what your audience wants, and try adding some print to stand out. A little prep now keeps your brand strong and your budget in check through the season.

Join the conversation that addresses managing election-related stress in the workplace. It advises managers to support employees by offering volunteering opportunities, encouraging the use of mental health resources, and setting boundaries on political discussions.

As Election Day nears, the political climate is affecting how consumers interact with brands. Marketers should focus on diversity, equity, inclusion, and accessibility (DEIA), ensuring authentic messaging, targeting underrepresented groups, and using social media effectively.

Our Volunteer Spotlights recognize outstanding AMA PDX volunteers who bring marketing expertise to our community. This month, we're shining a light on our talented Director of Website, Elise Leritz-Higgins. She's a big fan of the planning tools that Google Ads offers, and in her free time, she enjoys playing mini golf and trying new wines. Learn more about Elise!

The AMA PDX agency program connects volunteers with Portland-area nonprofits to assist with marketing and communications. In 2024, the program supported Rooted School Vancouver, ELSO, and Outside the Frame, helping them with recruitment strategies, branding, and digital marketing. The nonprofits were highly satisfied with the results, and the program continues to make a meaningful impact in the community.

To facilitate respectful conversations and provide a better understanding of the various terminology used by the queer community, we have collated a list of basic queer terminology from GLAAD.

Meaningful Ways to Celebrate Asian American, Native Hawaiian, and Pacific Islander Heritage Month

Giving Portland Nonprofits a Strategic Boost in 2024 Through the AMA PDX Agency Program

April marks Celebrate Diversity Month, which honors all types of diversity around us.

Read our recap of the Diversity-Driven Marketing Symposium, hosted by AMA’s Professional Chapters Council.

AMA PDX, the Portland chapter of the American Marketing Association, is proud to announce ELSO Inc., Outside the Frame, and Rooted School Vancouver as this year’s AMA PDX Agency nonprofit partners.

Review guidelines and tools that can help you incorporate DEI into your marketing and communications to make your organization more inclusive.

February is Black History Month, a time dedicated to honoring and celebrating the achievements, and contributions of the Black community.

Aliya Marder, co-founder of Ridwell, spoke about scaling recycling operations and their successful grassroots marketing template.