Consumers today are becoming more conscious than ever, prioritizing sustainability in their purchasing decisions. Research shows that 76% of shoppers are willing to pay more for sustainable products, and they expect brands to be transparent, authentic, and innovative. As consumers increasingly value sustainability, businesses must engage with their audience and collaborate with like-minded organizations to stay relevant. By adopting sustainable marketing strategies, companies can build trust, stand out, and make a positive impact on both their brand and the world. It's not just a trend—it's the future of responsible marketing!

Building your personal brand is all about taking control of how the world sees you, whether you’re launching a new product or navigating a job search. To do it right, focus on authenticity, values, integrity, charisma, and trustworthiness—these are the cornerstones of a brand that resonates. Consistency is key, so know your audience, choose your platforms wisely, have a content strategy, and always engage with your community. And remember, building a personal brand is an ongoing process—monitor your results, adapt, and keep telling your story with confidence.

Gen Z (1997–2012) is a huge spending force, set to dominate consumer markets by 2030. They care about values like equity and sustainability, so brands need to walk the talk or get left behind. Forget flashy ads—Gen Z wants authenticity, simple messaging, and fun, engaging content, especially videos on TikTok and YouTube. Influencers and interactive campaigns (like polls or contests) are key to winning them over. Brands like Patagonia and Glossier shine by staying real and relatable.

Erica Dhawan's four principles of connectional intelligence can unlock new and unrealized value by maximizing the power of networks and relationships.

What is Intellectual Property? It can be blogs, logos, slogans, photographs, videos, theme songs, websites, you name it – if a creative was behind creating it, then it’s “IP.”