Gen Z (1997–2012) is a huge spending force, set to dominate consumer markets by 2030. They care about values like equity and sustainability, so brands need to walk the talk or get left behind. Forget flashy ads—Gen Z wants authenticity, simple messaging, and fun, engaging content, especially videos on TikTok and YouTube. Influencers and interactive campaigns (like polls or contests) are key to winning them over. Brands like Patagonia and Glossier shine by staying real and relatable.

AMA PDX Agency leaders Corinne Gould and Ines Giovannini talk about the 2024 elections, sharing their concerns about environmental issues, queer and trans rights, and immigration. They highlight the power of local activism and how AMA PDX Agency works with community groups to make a real impact on housing, environmental justice, and other critical issues.

Approaching holiday messaging with a focus on diversity, equity, inclusion, and accessibility (DEIA) strengthens your brand’s impact and helps you more meaningfully connect with wider audiences.

Join the conversation that addresses managing election-related stress in the workplace. It advises managers to support employees by offering volunteering opportunities, encouraging the use of mental health resources, and setting boundaries on political discussions.

To facilitate respectful conversations and provide a better understanding of the various terminology used by the queer community, we have collated a list of basic queer terminology from GLAAD.

Meaningful Ways to Celebrate Asian American, Native Hawaiian, and Pacific Islander Heritage Month

Read our recap of the Diversity-Driven Marketing Symposium, hosted by AMA’s Professional Chapters Council.

February is Black History Month, a time dedicated to honoring and celebrating the achievements, and contributions of the Black community.