March is Women’s History Month, a time to honor the incredible contributions women have made throughout history and push for gender equality. While Women's History Month started as a way to highlight women’s struggles and triumphs, it’s now a call to action. This month reminds us of the work still needed to close the gender pay gap, celebrate diverse experiences, and actively advocate for women’s equality. Companies can show commitment to gender parity through actions like pay equity audits and supporting women-owned businesses. Most importantly, let’s remember that celebrating women’s achievements is not just for March—it’s an ongoing mission to shape a brighter, more inclusive future!

In honor of Women’s History Month, we reflect on the incredible women who’ve shaped history—and the challenges they still face, like imposter syndrome. This pervasive self-doubt affects many, especially women and women of color, who often struggle with feeling unrecognized in systems that weren't designed for them. To tackle imposter syndrome, we encourage you to pause and reflect: Are your doubts based on fear or facts? Analyzing your accomplishments can help you overcome self-doubt, build confidence, and embrace your true potential. Let’s keep celebrating each other’s wins and break through those barriers together!

At AMA PDX, we're all about using marketing to make a real difference. This year, we're spotlighting four amazing organizations driving change in their communities: Wonderfolk, which empowers BIPOC youth through leadership and arts; Lloyd EcoDistrict, turning neighborhoods green and sustainable; Playworks Pacific Northwest, promoting play for stronger, healthier kids; and Portland Fruit Tree Project, fighting food insecurity by redistributing fresh produce. With our expert marketing support, these organizations are amplifying their impact and creating lasting change.

AMA PDX Agency volunteer, Sahar Wilson, explains how her volunteer experience led to an exciting new job opportunity!

The AMA PDX agency program connects volunteers with Portland-area nonprofits to assist with marketing and communications. In 2024, the program supported Rooted School Vancouver, ELSO, and Outside the Frame, helping them with recruitment strategies, branding, and digital marketing. The nonprofits were highly satisfied with the results, and the program continues to make a meaningful impact in the community.

Meaningful Ways to Celebrate Asian American, Native Hawaiian, and Pacific Islander Heritage Month

Giving Portland Nonprofits a Strategic Boost in 2024 Through the AMA PDX Agency Program

Read our recap of the Diversity-Driven Marketing Symposium, hosted by AMA’s Professional Chapters Council.

AMA PDX, the Portland chapter of the American Marketing Association, is proud to announce ELSO Inc., Outside the Frame, and Rooted School Vancouver as this year’s AMA PDX Agency nonprofit partners.

Aliya Marder, co-founder of Ridwell, spoke about scaling recycling operations and their successful grassroots marketing template.

AMA PDX Agency 2022 has selected the nonprofits they will be partnering with in the coming year with a focus on equity and inclusion.

Each year, professional AMA chapters from around the nation apply to the Chapter Excellence Awards (CEAs). This year, AMA PDX won big!