Consumers today are becoming more conscious than ever, prioritizing sustainability in their purchasing decisions. Research shows that 76% of shoppers are willing to pay more for sustainable products, and they expect brands to be transparent, authentic, and innovative. As consumers increasingly value sustainability, businesses must engage with their audience and collaborate with like-minded organizations to stay relevant. By adopting sustainable marketing strategies, companies can build trust, stand out, and make a positive impact on both their brand and the world. It's not just a trend—it's the future of responsible marketing!

Building your personal brand is all about taking control of how the world sees you, whether you’re launching a new product or navigating a job search. To do it right, focus on authenticity, values, integrity, charisma, and trustworthiness—these are the cornerstones of a brand that resonates. Consistency is key, so know your audience, choose your platforms wisely, have a content strategy, and always engage with your community. And remember, building a personal brand is an ongoing process—monitor your results, adapt, and keep telling your story with confidence.

Gen Z (1997–2012) is a huge spending force, set to dominate consumer markets by 2030. They care about values like equity and sustainability, so brands need to walk the talk or get left behind. Forget flashy ads—Gen Z wants authenticity, simple messaging, and fun, engaging content, especially videos on TikTok and YouTube. Influencers and interactive campaigns (like polls or contests) are key to winning them over. Brands like Patagonia and Glossier shine by staying real and relatable.

Approaching holiday messaging with a focus on diversity, equity, inclusion, and accessibility (DEIA) strengthens your brand’s impact and helps you more meaningfully connect with wider audiences.

Get ready for the holiday marketing rush! Start planning early, know what your audience wants, and try adding some print to stand out. A little prep now keeps your brand strong and your budget in check through the season.

As Election Day nears, the political climate is affecting how consumers interact with brands. Marketers should focus on diversity, equity, inclusion, and accessibility (DEIA), ensuring authentic messaging, targeting underrepresented groups, and using social media effectively.

To facilitate respectful conversations and provide a better understanding of the various terminology used by the queer community, we have collated a list of basic queer terminology from GLAAD.

Meaningful Ways to Celebrate Asian American, Native Hawaiian, and Pacific Islander Heritage Month

After 1.5 years of reliance on technology: Here's what marketers should consider as businesses open back up in a post-pandemic world.

Erica Dhawan's four principles of connectional intelligence can unlock new and unrealized value by maximizing the power of networks and relationships.