In today’s digital world, video content remains one of the most powerful tools for engaging and converting audiences. Statistics show that 80% of internet traffic will be video by 2025, and 72% of consumers prefer learning about products through video. Video enhances engagement, builds trust, drives conversions, improves SEO, and is highly shareable, making it a crucial component of any marketing strategy. Whether through social media, YouTube, live streaming, or video ads, businesses can harness video to connect with audiences, increase brand visibility, and achieve measurable results.

The February 28, 2025, economic blackout highlighted concerns over corporate cuts to diversity, equity, inclusion, and accessibility (DEIA) initiatives, encouraging consumers to support businesses that align with their values. Data from major companies like Target, Walmart, and Amazon showed declines in traffic, while Costco, known for its DEIA stance, saw a boost. This shift signals a growing consumer awareness about mindful spending and emphasizes the importance for marketers to align with values that matter to their audience.

In honor of Women’s History Month, we reflect on the incredible women who’ve shaped history—and the challenges they still face, like imposter syndrome. This pervasive self-doubt affects many, especially women and women of color, who often struggle with feeling unrecognized in systems that weren't designed for them. To tackle imposter syndrome, we encourage you to pause and reflect: Are your doubts based on fear or facts? Analyzing your accomplishments can help you overcome self-doubt, build confidence, and embrace your true potential. Let’s keep celebrating each other’s wins and break through those barriers together!

AMA PDX Agency leaders Corinne Gould and Ines Giovannini talk about the 2024 elections, sharing their concerns about environmental issues, queer and trans rights, and immigration. They highlight the power of local activism and how AMA PDX Agency works with community groups to make a real impact on housing, environmental justice, and other critical issues.

Join the conversation that addresses managing election-related stress in the workplace. It advises managers to support employees by offering volunteering opportunities, encouraging the use of mental health resources, and setting boundaries on political discussions.

After 1.5 years of reliance on technology: Here's what marketers should consider as businesses open back up in a post-pandemic world.