AMA Evening Workshop - August 22, 2006


Message from the President


Volunteer with AMA-PDX

AMA Luncheon - September 12, 2006


Community Outreach


Membership Benefits - How AMA Can Help You Advance in Your Career


New Member Profile: 52 Limited


Internet Stratgy Forum Executive Summit Highlights

Marketing Moments—Mini Articles

Announcements




AMA National

AMA Portland Job Bank




AMA Luncheon
Topic: FedEx Your Way to More Effective Marketing Research
How Fed Ex Built a High Performance Marketing Research Team that Delivers Bottom Line Impact

Tuesday, September 12, 2006
11:30am – 1:00pm

Two Committee Chairs received the Wrench of the Month this month as recognition for going above and beyond in helping us set and reach our goals. Abby Lambert from Apex Creative is our Communications chair. You told us through our surveys that you would like us to be more timely and more organized in our communications about events and Abby has created a plan and is building systems to accomplish these goals. Michael Thompson from Market Accelerators stepped onto the board this year to lead our Sponsorship committee. Michael has done a great job of establishing processes and creating systems that will help us bring more value to our members. Next time you run across Abby or Michael, please give them a high five and thank them for all they are doing!

If you are looking for an opportunity to get to know some great marketing folks, build your network and volunteer as a member of one of our dynamic committees to help create and implement our Extreme Marketing plan, please give me a call at 503-546-9811 or email Khohnbaum@PortlandTribune.com.

See you soon!

As many of you know, last year we put efforts toward a new initiative partnering area non-profits with AMA volunteers.  This match-making has proven very successful and we’ve assisted a handful of non-profits with marketing projects they otherwise would not have completed.  A big thanks to the many AMA volunteers for supporting nonprofit projects in the Portland-Metropolitan area! 

Our nonprofit partners include known missions such as Schoolhouse Supplies, Friends of the Children, New Avenues for Youth, the Oregon Zoo, and the Oregon Mediation Association.  Other non-profits have expressed interest and would love to participate in the Community Outreach program – we are continuing to grow our volunteer support group and look forward to adding additional projects and success stories to our list!

As with most new initiatives, we are in constant need of additional volunteers.  Specifically we are looking to add PROJECT MANAGERS that would work as liaison between the non-profit, AMA Board & AMA volunteers.  If you or someone you know would be interested, please contact Angela Perkins immediately at 503-612-1589 or angelap@xeniumresources.com

From a business perspective, hiring creative talent through outsourcing offers the advantage of bringing in specific talent when needed. From a freelancer's perspective, contract work offers flexibility and the choice of fulfilling work.

52 Limited is a talent placement agency for the creative services and marketing communications industry in Portland that takes the advantages of outsourcing even further – for both its business clients and talent for hire. Acting in all ways as an employer, 52 Ltd handles all human resource facets associated with hiring – from recruiting and payroll, to a full suite of benefits, including subsidized health insurance, workman’s comp, disability insurance, and even a matching 401K. In other words, recruited talent works for 52 Ltd and with its business clients. 52 also places candidates in temporary-hire and full-time positions taking into account job description requirements and cultural, career fits.

"52 Limited knows the needs of Portland marketers and finds the best fit for each specific marketing job, from full-time positions to contract work and virtual teams," the company's website says.

Click here to continue reading

The Internet Strategy Forum is a nonprofit professional association and peer-networking group for management with primary responsibility for driving Internet strategy and implementation from within medium to large organizations. The ISF holds an annual conference for senior marketing and IT professionals that they call their "Executive Summit".  This year’s event brought together IT and marketing professionals to explore the ever-changing world of the global Internet technology reality.

With notable speakers from Google, IBM, Symantec, and other Internet-based products and services companies, the day-long event provided a unique forum for topics such as multi-lingual web sites, international web analytics, and more. AMA members enjoyed a 10% discount to attend. Below are a few quick points from various sessions:

Marketing should be responsible for leading the strategic vision, message development, and efficient use of web technology to communicate with customer.

75% of all Internet traffic is now being generated from outside the U.S.

World-wide, South Korea has the largest percentage [91%] of the 16 – 24 age segment using a
“My Space”- like communication system. This is higher than the U.S, Japan, or Europe.

News stories are rarely read after being posted 36 hours online.

Translating your web site into one or more foreign languages requires up-front costs, but results have shown rapid ROI—if the translation and deployment is done correctly.

The 80/20 rule applies to translating web sites – only 20% of the content needs to be translated.

In-house web analytics does not work as well as getting feedback from real customers on an ongoing basis.

While they use it effectively, Symantec does not use the term “viral marketing”, instead preferring to use “buzz marketing.”

"Today, branding is everything—and I mean everything. Brands are not simply products or services. Brands are the sum total of all the images that people have in their heads about a particular company and a particular mark. Brands absorb everything around them like Imelda Marcos in the shoe department at Nordstrom."
Scott Bedbury

"Branding is overrated. On average, U.S. corporations lose half of their customers every five years, half of their employees every four years, and half of their investors every year, according to Frederick Reichheld, author of The Loyalty Effect. That doesn't sound to me like a lot of loyalty. And I thought that branding was supposed to keep people coming back for more."
Regis Mckenna

Forget what you knew about branding. The Web changes everything. National experts explain how and why.
Read more

Source: Darwin Magazine.com

Blogs, webinars, demos, white papers....what works best for your market? Read more

Source: Marketing Sherpa

Calling All Creatives & Writers!
If you have experience in graphic design, web design, illustration, photography, copywriting, or journalism, we can use your talents! Throughout the year, the AMA Oregon Chapter has many projects that include direct mail, web updates and banner design, photography, and custom illustration.
Contact info@ama-pdx.org if you are interested in learning more.