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Thank You Platinum Sponsors
Thank You Gold Sponsors
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Our recent joint networking with PRSA and PAF had a great turnout. Look for more exclusive members-only networking events in 2007.
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President’s Message
Kevin Hohnbaum
AMA President
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I’m a note taker. Any time I’m at an event or listening to someone talk, you’ll probably notice me writing things down. If you saw my desk, you’d see a 4-inch stack of paper scraps, brochures, event programs and napkins next to my inbox. My inbox holds all of the secrets of the world that I’ve learned in the past few years. I was rereading some of my notes a few weeks ago (All the notes in the world do little good if they aren’t read!) when I found one from a Beaverton Chamber of Commerce luncheon held in February 2001. The speaker fascinated me with her thoughts on the importance of marketing in today’s world. As I reviewed my notes, I realized that most of the information is pertinent today and that many of the ideas mirror my department’s current marketing programs. I was surprised to see that the speaker was AMA Oregon’s very own board historian, Lisa Olson. I’m sure that Lisa never knew the impact that her thoughts and ideas had on me or that her great enthusiasm for the AMA motivated me to become involved. What a difference one person can unknowingly have on another!
Who have you shared your enthusiasm with today? What are you passionate about and do other folks know? If you’re ready to share some of your energy for marketing and for serving others, please give me a call at 503-546-9811 or drop me a note at Khohnbaum@PortlandTribune.com. You, too, can make a difference in marketing and in our world.
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Regina Perata |
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Get Out of the Cold – Strategies to Build Hot Teams through the Winter Gray
Time and Location
Registration and happy hour: 5:30 p.m.
Program: 6:00 - 7:30 p.m.
Pizza and drinks are included
The Portland Ecotrust Building
721 NW Ninth Ave.
Portland, OR 97209
The “How To”:
Winter brings darkness, rain and gloom to the Pacific Northwest. Rather than succumb to nature's forces, join us in this interactive, workshop-style evening and learn how to maximize this natural cycle to build hot performing teams and get an edge on your competition.
Pricing:
Member: Early Bird (Before 11/03) $25
Member: $30
NonMember: Early Bird (Before 11/03) $35
NonMember: $45
Students - $15
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Paul Anthony, Founder and CEO, Rumblefish |
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Finding a Music Identity: What Does Your Brand Sound Like?
Time and Location
11:30 a.m.- 1:00 p.m.
Benson Hotel
309 SW Broadway
Portland, OR
If you haven't already considered a music branding strategy, now is the time. Music forms an immediate emotional connection with consumers that can help your brand break through today's marketing clutter. In fact, sound has been proven to forge a particularly strong bond with consumers: it accounts for a whopping 41 percent of the sensory experience.
Take the crash course on determining "What your brand sounds like" and how music can help you achieve real business objectives. Music licensing 101. Have you found the right song and don't know how to legally use it? Walk away with an understanding of the fundamentals of music licensing.
Pricing:
Member: Early Bird (Before 11/10) $25
Member: $30
NonMember: Early Bird (Before 11/10) $35
NonMember: $45
Students - $15
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Joanne Lazo, Western Culinary Institute
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New Member Profile
As marketing director for Western Culinary Institute (WCI) in downtown Portland, Joanne Lazo doesn’t spend every day munching on fresh fruit tartes or plantaine and pecan cupcakes at the Café Bleu, but she does admit they’re some of her favorite perks in championing the Le Cordon Bleu brand of culinary arts and hospitality education education.
You have to have a lot of self-control to work here,” she says, referring especially to days such as a recent executive board dinner for Le Cordon Bleu President Andre Cointreau, when staff dined on butternut squash soup, galantine of duck, coffee and cocoa-crusted venison, and Venezuelan molten chocolate cake. Joanne enjoys these types of events because they showcase the kind of career opportunities graduates of a Le Cordon Bleu program can look forward to.
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Featured Volunteer Opportunity
AMA’s Membership Committee is looking for an Events Coordinator! Help organize special programs that are aimed at attracting and recruiting new members.
Responsibilities include:
- Work with Vice Chair to identify and implement ways to add value to the AMA membership package through member-only discounted programs and benefits.
- Provide hands-on support for special membership drive campaigns (two drives are conducted each year).
- Work with Vice Chair to define and implement plans for other special and ongoing recruitment programs.
Contact Katy Hagert at katy_hagert@marketstrategies.com, if you are interested in joining our team of volunteers!
Please visit the AMA Oregon web site for all current volunteer opportunities. http://www.ama-pdx.org/about/Volunteer.htm
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Fall Membership Drive
AMA Oregon has more than 430 members representing a cross-section of industries and marketing disciplines. Membership provides professional and career development via seminars and workshops where members meet and exchange ideas with leading innovators and thought leaders in business, research and academia. It also provides a forum to expand personal and professional contacts by networking with local marketing professionals.
We are in the home stretch of our Fall Membership Drive which ends November 17. If you’ve been thinking about joining the AMA, now’s the perfect time to do so. Join today, and you’ll save the $30 application fee as well as receive surprise welcome gifts!
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Welcome New Members
We would like to welcome the following new members who joined AMA Oregon since the last newsletter was published.
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Monica Santi
Pivot Group |
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Volunteer of the Month
AMA Member since: 2002
Monica is currently a member of the communications committee and serves as the editor of the AMA Oregon monthly e-newsletter. When asked what her volunteer duties entail, she laughingly admits that she is responsible for hounding people for newsletter copy.
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Marketing Moments
A recent book, "Marketing Metrics: 50+ Metrics Every Executive Should Master " (Wharton, 2006), claims that there are over 50 metrics every executive should master. Faced with such a daunting number, most marketers are likely to want to know which of the 50 are critical, and which are merely nice to know.
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Announcements
November 16 - Networking Event from 5:30-7:30 p.m. at the Salty's on the Columbia River in Portland.
The landmark Salty’s on the Columbia entices you with spectacular riverfront views, award-winning Northwest Seafood Cuisine and friendly service.
December 12 – Luncheon - "Expertise: The Innovation Killer...and What To Do About It." Watch for details.
The AMA strives to offer topical resources to help in your professional development and career advancement in today’s competitive environment. We want to make sure we are serving your interests and adding value to you. Tell us how the AMA has helped you and how we can improve. We would love to hear from you.
Have a topic to share with fellow marketers? Submit an article or case study to be featured in our next newsletter.
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