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Thank You Platinum Sponsors
Thank You Gold Sponsors
Oak Tree Digital
The Creative Technology Company
When OakTree Digital delivered its first web-based application in 1994,
it was among the nation’s early pioneers in web design and development. Today, OakTree is recognized as an established veteran in online marketing and business application development.
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AMA Special Luncheon
at
InnoTech 2008
Luncheon Keynote speaker,
Rohit Bhargava of Digital Strategy
at Ogilvy Public Relations Worldwide shared the simple truths of marketing in the
Web 2.0 world
A packed crowd mingled during lunch.
Photos Courtesy of Daniel Payne Photography
AMA Oregon Volunteer of the Month, John Campbell, enjoyed a free lunch. Thanks again to John for all the hours of volunter time he shares with AMA!
AMA booth helpers Abby Lambert and Michael Thompson were part of the volunteer staff that helped introduce the benefits of membership to interested conference attendees. |
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Eric Gregg
AMA President
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President’s Message
"Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work." – Vince Lombardi, legendary football coach.
The themes of collaboration, commitment and community have been recurring throughout the past two years within AMA-Oregon. While the organization delivers significant value through professional and business development opportunities, I often think the most valuable thing we offer is a community of like-minded marketers – committed to furthering their careers and their profession.
Through our research, we have heard over and over from our members how much they value the time and opportunity to network and get to know their colleagues throughout the region. I personally can credit AMA-Oregon with leading me to a number of my business mentors, personal friends and cherished business contacts.
In response to these requests, we’ve developed a member’s only AMA-Oregon LinkedIn group. If you are already an AMA-Oregon member, join the group by clicking here. If not, join the AMA community and make the LinkedIn group your first step at collaboration with marketing leaders from Portland and Southwest Washington.
Even better, join us on May 22 for Forward 08: Nontraditional Marketing goes Mainstream – our annual conference bringing together national thought leaders such as Andy Sernovitz, author of Word of Mouth Marketing and local marketers for discussions surrounding the role of nontraditional marketing in your communication strategy.
I thank you for your involvement in the AMA community. A community is only as strong as the commitment displayed by its members – a characteristic that AMA members display in spades. Please don’t hesitate to contact me directly at egregg@inavero.com, if I can be of any assistance in helping you engage the community.
Best –
Eric Gregg is Managing partner of Inavero Institute. He can be reached at egregg@inavero.com |
Susan Federici
AMA Newsletter Editor
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Editor's Note
It's May! It's the time for so many organizations to stage their annual conferences and to begin contemplating next year's programming in June. AMA Oregon is no exception. Our annual conference, Forward 2008, is coming to us on May 22nd at the elegant Portland Art Museum. Early in June, the incoming Board of Directors is going to gather for a retreat to plan for the 2008-2009 program year.
While now is a time of happy anticipation, there is still comfort in a few things that are recurring and reliable. The monthly Sponsor Spotlight feature article is back with a great look at Platinum Sponsor OakTree Digital. Read the article to learn how OakTree Digital has made it easier for all Oregonians to vote.
Every Spring, there is also a national Membership Campaign. Correspondingly, this month's Newsletter carries an announcement describing the perks of joining the AMA now.
The sun's out beckoning us all to bright and rewarding experiences with AMA Oregon this month!
Enjoy
About the Editor: Susan Federici is Principal of Federici Business Group. She can be reached at susan@federicibusiness.com. |
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Andy Sernovitz, Founder, Word of Mouth Marketing Associaton
Mrinal Desai, formerly VP at LinkedIn, VP and Founder at CrossLoop
Sheila Hamilton,
Kink FM
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Annual AMA Oregon Conference
Nontraditional Marketing Goes Mainstream
Amidst the cacophony of 5,000 messages a day screaming at every consumer, what does it take to be heard? To be meaningful. Memorable. Resonant.
Some might say it’s the quiet voice, the one that you didn’t expect to hear. The voice that speaks to you, not at you. That speaks to the part of you that still believes that even a business can kick through the box and inspire.
At Forward 08, you’ll hear from Andy Sernovitz on how to turn one voice into a sea of harmonious voices; Mrinal Desai- who will share how what started out as a whisper at LinkedIn turned into a fervent roar; and panelists who disassembled, reinvented (with duct-tape), broke free from and skateboarded over the box. As you leave the conference, ask yourself -What will you do with your box when you’re done with it?
Thursday, May 22, 2008
8:00AM - 3:00PM
Portland Art Museum
1219 SW Park Ave,
Portland, OR 97205
8:00 - 8:30 am - Registration
8:30 - 8:45 am - Conference Welcome
8:45 - 9:45 am - Morning Keynote - Andy Sernovitz
9:45 - 10:00 am - Q&A / meet the speaker
10:00 - 10:20 am - Break
10:20 - 11:50 am - Panel Discussion
11:50 - 1:00 pm - Lunch
1:00 - 2:00 pm - Afternoon Keynote - Mrinal Desai
2:00 - 2:30 pm - Q&A / meet the speaker
2:30 - 2:45 pm - Conference Closing
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Pricing:
Member: $149
NonMember: $189
Students: $99
Combination 1 year membership + conference
(1st time members): $295
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Oak Tree Digital
Sponsor Spotlight
Platinum Sponsor Since 2007
The May 2008 Sponsor Spotlight shines brightly on OakTree Digital, a full service interactive agency offering website design and other online marketing tools, business process application design and eLearning systems here in Portland. OakTree Digital was founded by John Schmitt fifteen years. Mr. Schmitt remains as President.
With lots of competitors in its business practice area, OakTree stays at the top of the industry by its ability to excel at both strategy and execution and in the depth and breadth of the company's skill sets. They work with their clients to define tactical implementation plans that further their strategic business and marketing goals. OakTree is able to do this because of a talented and hard working team that brings a unique combination of marketing strategists, web and graphic designers, user experience experts and system engineers to bear on the clients' projects.
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Get Involved and Enjoy the Benefits-Spring AMA Membership Drive
Through the National Chapter, AMA has developed a Spring Membership Campaign for our local Oregon chapter that runs April 1, 2008 through May 31, 2008. New members can advantage of this great offer to:
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your knowledge of what's new in the fast moving marketing world |
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new business relationships |
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your marketing skills |
With the campaign, new members will get:
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(member and chapter fees still apply) |
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will be offered as a special incentive.* Or receive a $200 conference discount coupon, instead of the $20 Mastercard, available online. |
For more information please e-mail membership@ama-pdx.com.
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AMA Volunteer Opportunities
Customer Retention at the Grassroots Level
If you are an expert in customer retention – or you’d like to get more hands-on experience in planning, implementing, and tracking retention programs and campaigns, we want you!
AMA Oregon has grown its membership steadily over the years. We are now looking at innovative ways to continue to improve by boosting our membership retention. As we go into the 2008-90 year, we are building our Membership team.
If you are interested in joining the Membership team, please contact Andi at membership@ama-pdx.com. |
Announcements
Upcoming AMA Oregon Events
We Need Your Help!
Looking for an easy way to be more involved?
Please contact Erica Poff, Human Resources Chair AMA, at erica.poff@gmail.com if you are interested in getting involved.
We value your opinion
The AMA strives to offer topical resources to help in your professional development and career advancement in today’s competitive environment. We want to make sure we are serving your interests and adding value to you. Tell us how the AMA has helped you and how we can improve. We would love to hear from you.
Let us hear about it!
Have a topic to share with fellow marketers? Submit an article or case study to be featured in our next newsletter.
AMA Pulse Archives are available online - click here to view past editions. |
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