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Kevin Hohnbaum
AMA President
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President’s Message
Wow! What an incredible AMA year this has been! The lunch programs have been insightful and motivating; the professional development workshops moved to a new time and place adding a new focus on hands-on training; the networking has expanded to include the PRSA, PAF and AIGA; our Outreach committee completed projects for eight local non profits; our annual Marketer of Excellence award (MAX) rose to a new height with an exciting stand-alone event and the content and professional production of our annual conference made it one of the best conferences I’ve ever experienced. Improvements in AMA Oregon’s communications and website are high on the list of accomplishments and our sponsorship efforts have never been more organized. Our membership has continued to grow this year and we started a student chapter at OSU and strengthened our ties with the PSU chapter.
As my term as president of AMA Oregon winds down to a finish on June 30, I’ve had many people ask me if I’m glad to be almost finished. I can honestly answer NO! It’s been a blessing to work with a dynamic group of folks who genuinely enjoy sharing their time and energy while they experience their own personal and professional growth. And I have learned waaaaay more this year then I expected—about managing non-profits, about creating and following a business plan, about relationships, about running meetings and keeping them interesting, about motivating people, about marketing and public relations, and about myself. Thank you to everyone who helped out in any way this year and thank you to an unbelievably energetic AMA board that keeps pushing us to better serve our members.
Whether you’re a long-time AMA member, an occasional event attendee or getting ready to step into a volunteer role, I have to warn you—fasten your seat belts! This has been a great year for AMA Oregon but Eric Gregg, Chylon Pappas, and next year’s board are going to knock your socks off! |
About The Speaker
Dave Yewman is the president of DASH Consulting Inc., a strategic communications firm that helps companies develop clear, concise and compelling language before talking to outside audiences. DASH uses a combination of high level strategic thinking and digital video to massage a message that, once captured, can be used to influence multiple audiences.
Sponsored by:
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Featuring: Dave Yewman, DASH Consulting, Inc.
Time and Location
Registration and happy hour: 5:30 p.m.
Program: 6:00 - 7:00 p.m.
Pizza and drinks are included
The Portland Ecotrust Building
721 NW Ninth Ave.
Portland, OR 97209
The “How To”:
Audiences today have a kind of ADD, a syndrome you might call "Continuous Partial Attention." So when you're speaking to people how do you get to the point? How do you cut through distractions and communicate a clear point to audiences? And while you're at it can you be poised, engaging and even entertaining? It's a difficult thing but the good news is there's an easy way to do it. Attend this professional development session to learn new tools on getting to the point.
Pricing:
Member - Regular Rate: $30
NonMember - Regular Rate: $45
Students - $15
About the Sponsor:
bBoing, a new mobile marketing agency, specializes in SMS mobile-to-email communications. Capitalizing on the huge wireless audience, bBoing converts SMS responses into branded relevant content in prospective customers’ inboxes. bBoing equips marketers with instant analytics and the real-time, measurable ROI data today’s business requires.
bBoing’s parent company, Summit Projects, is a 12-year-old full-service interactive marketing agency with a decade of experience making permission based email work. Visit bBoing at http://www.bboing.com. |
About the speaker:
Sonja Hagen is the business development manager for JetBlue Airways. She assumed her current role with JetBlue in July 2002. As west coast marketing and sales manager, her duties include creating territory direction and strategy for corporate and internet sales efforts, promotional and marketing opportunities, community relations and public speaking. She began her aviation marketing career in 1995 with a seven year tenure as the Southwest Airlines area marketing manager in Los Angeles. Sonja earned her B.A. in Marketing and Advertising degree from the California Lutheran University.
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JetBlue: Managing Crisis Communications with “Flying” Colors
Featuring: Sonja Hagen, West Coast Marketing Manager, Jet Blue
Time and Location
11:30 a.m.- 1:00 p.m.
The Benson Hotel
309 SE Broadway Portland, OR 97205
The Topic:
JetBlue certainly isn’t the only airline to have suffered a major mishap with customer service recently. However, after the February storm that left JetBlue customers stranded on runways for hours, the company spent a fair amount of time under the media spotlight. Interestingly enough, though, this attention wasn’t just due to the incident itself, but rather the masterful way JetBlue handled itself during the following weeks. JetBlue executives were quick to acknowledge the airline’s mistakes and even went so far as to pen a “Customer Bill of Rights.” The result? JetBlue has managed to quickly bounce back from a crisis that would have crippled most other companies.
Join Sonja Hagen, JetBlue’s West Coast Marketing Manager, for a lively discussion of JetBlue’s handling of the crisis and walk away with valuable tips on how you too can rebound from even the most damaging of incidents.
Pricing:
Member: Early Bird (Before 6/8/07) $25
Member - Regular Rate: $30
NonMember: Early Bird (Before 6/8/07) $35
NonMember - Regular Rate: $45
Students - $15
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Susan Federici
Volunteer of the Month
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Volunteer of the Month
Susan Federici
Shortly after joining AMA in December 2006, Susan Federici jumped in with both feet and started volunteering. She is currently a member of the communications committee. She is responsible for sending out the Weekly Beat eblast and the monthly newsletter, Marketing Pulse. In addition, Susan is the project coordinator for one of AMA’s largest undertakings this year—our application for the national AMA Chapter of Excellence award.
Susan enjoys helping out AMA and learning more about the marketing industry. When not volunteering for the AMA, Susan owns and operates a new product development and management consulting company, Federici Business Group (www.federicibusiness.com). Susan founded Federici Business Group in 2002, after graduating from PSU with an MBA. Federici Business Group is a business consultancy specializing in new product development and management. She helps companies with ideation, ROI calculations, comparative environment analysis and product line portfolio management.
Susan is also a member of the Product Development and Management Association and the downtown Portland Rotary Club.
Thank you Susan for all that you do for the AMA!
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Membership was never this exciting!
You’ve attended the workshops, mingled at the networking events, and perused the e-newsletters and web site. But you’ve been holding off for just the right moment to officially join the AMA.
That moment is here: Our Special Spring Membership Offer!
Sign up before June 15, and enter a drawing to win two JetBlue tickets to anywhere in the United States.
Plus, you'll receive:
$30 off annual membership dues
Your choice of four bonus gifts:
- $20 Prepaid MasterCard® Gift Card*
- $200 Coupon toward any AMA national event
- 512MB USB pen drive
- Pro-style binoculars
$20 gift certificate good at any McCormick & Schmick’s Restaurant
The AMA offers a wide array of resources on professional development, marketing best practices and networking opportunities, along with discounted registrations for many events. Contact us at membership@ama-pdx.org if you have any questions.
Ready to join? Sign up online. It’s quick and secure.
Offer valid for professional and academic members only.
*This card is the property of KeyBank National Association and is issued pursuant to a license with MasterCard® International Incorporated. |
Thank You to New and Renewing Members
We would like to welcome the following new members who joined and the current members who renewed their membership to AMA Oregon since the last newsletter was published.
New Members
Julia Clarke, HMH
Shelby Cunningham, My Shopping Community
Devin Getreu
Gretchen Hoyt , My Shopping Community
Sushmita Modi, Merchandising Technologies Inc
Tonya Varga, GE Healthcare
Greg Wease, emark Solutions
Lisa Weidman, Creative Company Inc
Renewing Members
Maggie Hall, Tektronix Inc
Scott Hall,Young & Justrom
Katie Hoffman, Building Champions
Michole Jensen, Multnomah Athletic Club
Mina Kung, Momentum Market Intelligence
John Lobbato
Kim E Miller, Intel Corporation
Todd Montgomery
Steve Potestio, 52 Limited
Cindy Valladares, Corel |
Announcements
Breakfast with
Dr. Alan Weiss, author of Million Dollar Consulting
Tuesday June 19, 2007
7AM - 11:00AM at the Multnomah Athletic Club
Presented by: Institute of Management Consultants
Dr. Weiss will share his ideas and suggestions on: How to make money in any economy
- How to avoid being perceived as a vendor
- The consultant's worst enemy and what to do about it
- How to accelerate a sale
- Why the economy doesn't matter
- Why you're over delivering and undercharging
- The curse of deliverables
- Why there are more consulting gurus than there are good consultants
Register via the IMC ebsite to obtain the early bird rate: To register visit our website: www.imc-oregon.org
IMC Members: $95.00
Non Members: $125.00
After May 31st - All registrations will be $150.00
AMA members who register for the IMC event by 6/5 can get the early bird rate. Contact Kathy Maixner, at sellingsmart@comcast.net Anna Bifano, at anna@abifanoconsulting.com and request the early bird rate.
Internet Strategy Forum Executive Summit
The Executive Summit—sold to capacity for the past three years—is our premiere annual conference and is open to all. The theme is Web 2.0: Social Strategies. Conference attendees will engage with our executive speakers from Yahoo!, CNET, FedEx, IBM, WebTrends, Intel, Adobe, One Economy Corp. and more, who will share their insights and ideas on how to best leverage the Internet and integrate it into overall business strategy.
Thursday, July 19th, 9:00am - 5:00pm -- MAIN PROGRAM
$215 - Association Member Registration
$235 - Standard Registration
Friday, July 20th, 8:30am - noon -- OPTIONAL: Internet Strategist Career Symposium
$55 - Association Member Registration
$65 - Standard Registration
Click here for more details
The AMA strives to offer topical resources to help in your professional development and career advancement in today’s competitive environment. We want to make sure we are serving your interests and adding value to you. Tell us how the AMA has helped you and how we can improve. We would love to hear from you.
Have a topic to share with fellow marketers? Submit an article or case study to be featured in our next newsletter.
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"Marketing Pulse" is a monthly publication of the American Marketing Association - Portland, Oregon Chapter
Visit us at www.ama-pdx.org
P.O. Box 82 , Portland, OR 97207 | Phone: 503.222.9204 | Email: info@ama-pdx.org |
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