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Thank You Platinum Sponsors
Thank You Gold Sponsors
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Meet Cyndi Johnson
February Volunteer of the Month
We are excited to introduce February's Volunteer of the Month, Cyndi Johnson. Cyndi has been making significant contributions to the Community Outreach program. We're delighted to have her support!
She volunteers as a Project Manager for Girls, Inc of Northwest Oregon. The project centers around getting more public exposure for the organization's programs through an effective PR campaign. Girls, Inc is a chapter of a national nonprofit youth organization dedicated to inspiring all girls to be strong, smart, and bold. Cyndi will be chairing her first project meeting in early this month.
Cyndi moved to the Portland area in September of 2007. She quickly got involved in our marketing community, first starting a promotional marketing company, Foot in the Door Promotions. She also works in a business development role for Premier Press. Cyndi joined the AMA because she had such a great experience with the Austin chapter. She knew that the AMA was the best source for both networking and educational opportunities. Volunteering with our Community Outreach Program is a new challenge for Cyndi and she hopes that her experience in both sales and marketing will be of value to our non profit partners.
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Golf at
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Benefit the Oregon
Food Bank
March 30, 2008 |
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Eric Gregg
AMA President
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President’s Message
Think of the last time you heard a great story.
I mean a truly great story. Even if you have to think back a few days, or perhaps a few weeks, you almost certainly remember a great deal of detail. What was the gist of the story? Who were the protagonists? What caused the tension and how did the lead handle the situation? What was the outcome?
Now, the idea of developing and telling your brand story is not new. Many have discussed it (Bruce Tait, Mark Thomson, Ryan Mathews, etc.). Others have used their story effectively to market (New Seasons, Coca-Cola, and Nau to name a few). What is fascinating to me is how few do it well and, how compelling the story must be to be apprehended in today’s environment of highly fragmented marketing channels and technologies. The evolution of marketing continues to push us to find new ways to tell our story in a way that captures the interest and emotion of our target audience.
This year’s AMA Marketing Excellence Awards event, on February 21st, will highlight a number of local marketing-driven organizations that are taking their results-driven marketing to the next level. Each year the quality of entrants and competition for these highly sought after awards continues to rise. This year’s winners truly provide inspiration for all of us to continue to enliven our methods and strategies for engaging our target markets. This event will likely sell out, so please be sure to register early to ensure your space at the event. There are also sponsorship opportunities still available to help you tell your brand story to the leading marketers in the region.
Also, make sure you join us for February’s luncheon on the 12th, there Nelson Pratt, Brand Manager with Regence, will discuss how to connect your marketing plan to sales revenue. Register early, because January’s Professional Development event sold out and we’re expecting a near-capacity crowd for this luncheon, too.
I look forward to seeing all of you at the upcoming events, and please don’t hesitate to reach out to me if you would like more information about getting involved. You can email me directly at egregg@iloyalty.net.
Best –
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Susan Federici
AMA Newsletter Editor
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Editor's Note
Red must be the color for February. The buds on the camellia bush by my front door are swelling and tinged red. Remember, that Valentines are red. The tiny new shoots on my rhubarb crowns are red, too. Of course, best of all, the carpet leading to the MAX ceremonies will be red. So much red color portends our times of great passion.
Indeed, Oregon marketers are passionate group. Take, for instance, on Tuesday, February 12th, we will both be hosting another fabulous Luncheon and speaker, and are also invited to a Super Bowl Ad party sponsored by our PSU Collegiate Chapter. On Thursday, February 21st The Gallery of Entries, at the MAX Awards Ceremony, will be the place to see the results of professional marketing passion harnessed to do purposeful work on behalf of clients. Be sure to attend.
Cyndi Johnson, our February Volunteer of the Month, is on the Community Outreach Committee. She will launch her first committee meeting as a program leader at Girls, Inc Northwest. Girls, Inc. is a local non-profit member of a national organization dedicated to inspiring all girls to be strong, smart, and bold. We also hear from our Collegiate Chapter at PSU again. Eddie Ong, the PSU student President is inviting the whole marketing community to a Super Bowl Ad Party. Don't forget, that their Golf Tournament is coming up in March, too!
So, you see that red is the color of passion and involvement. It is also the color of AMA Oregon's high performance membership. Find and utilize your passion as a professional, and as a volunteer.
Enjoy!
About the Editor: Susan Federici is Principal of Federici Business Group. She can be reached at susan@federicibusiness.com. |
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Nelson Pratt, VP Brand Marketing
The Regence Group
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February Luncheon
Tuesday, February 12, 2008
Turning Your Marketing Efforts Into Sales
Nelson Pratt, VP Brand Marketing
The Regence Group
11:30 a.m.- 1:00 p.m.
The Benson Hotel
309 SW Broadway Portland, OR 97205
One common mistake businesses make is operating under the assumption that sales and marketing are two separate functions when, in fact, they are really part of a continuum. If the primary goal of a business is profitable sales, then the primary goal of marketing should be to accelerate sales. If done right, marketing will increase awareness, build positive brand associations, generate customer loyalty and all the rest. But first and foremost, marketing is about sales.
Pricing:
Member: Early Bird (Before 2/8/08) $25
Member - Regular Rate: $30
NonMember: Early Bird (Before 2/8/08) $40
NonMember - Regular Rate: $50
Students - $15
Sponsored by:
On April 16-17, 2008, the 5th Annual InnoTech Oregon event, the region's premier business and technology innovation conference and expo, returns to the Oregon Convention Center.
AMA Members pay only $32 to attend InnoTech 2008 Luncheon with speaker Rohit Bhargava, Senior Vice President, Digital Strategy at Ogilvy Public Relations Worldwide, Author of Personality Not Included and the Influential Marketing Blog.
Click here to register for the luncheon>> |
Portland State University's Collegiate Chapter
Super Bowl Ad Party
The American Marketing Association at Portland State University wants to invite the Portland Marketing community to its annual
Super Bowl Ad Party on Tuesday, Feb 12th, 2008 at Henry's 12th Street Tavern from 5:30-9:00pm.
The event will include: pool, appetizers, no host bar, a viral ad-competition between PSU students, sponsored by Widmer Brothers Brewing, and viewing of ads from Super Bowl XLII. This event will allow attendees the opportunity to witness and support the creativity of PSU students in a relaxed social environment.
Henry's Tavern, located on the corner of 12th and West Burnside, offers a perfect setting for the event. With pool tables, food, drinks, and multiple televisions for viewing, everyone is sure to have a great time! For more information about the event, please contact Matt Schaeffer at 503.580.9424 or by email at ischaeff1@gmail.com.
Colleen Chapman
Director of Corporate Social Responsibility
Starbucks
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March Luncheon
Tuesday, March 11, 2008
Starbucks | Marketing Sustainability
Colleen Chapman
Director of Corporate Social Responsibility
Starbucks
11:30 a.m.- 1:00 p.m.
The Benson Hotel
309 SW Broadway Portland, OR 97205
Sustainability and a company’s commitment to serving their community has become an increasingly important element of today’s business model. Join Colleen Chapman, Director of Corporate Social Responsibility for Starbucks, as she discusses Starbucks’ approach to Corporate Social Responsibility and how they have integrated it into their operations. Colleen will speak to Starbucks’ strategies and provide examples of where they have effectively marketed sustainability and some of the challenges experienced along the way.
Pricing:
Member: Early Bird (Before 3/7/08) $25
Member - Regular Rate: $30
NonMember: Early Bird (Before 3/7/08) $40
NonMember - Regular Rate: $50
Students - $15
Sponsored by:
Premier Press is a family owned and operated commercial print shop with over 33 years in business. We have embraced the full service concept and have a large list of off-set, digital, letter press, variable data, wide format, mail and fulfillment capabilities. Our wide range of presses provides efficiencies on jobs ranging from business cards to annual reports, from clothing catalogs to fine art posters. In addition, we are G7 certified to ensure the highest standards in color quality control and have made significant investments in unique printing techniques such as UV inks, Sublima, DiamondKote and stochastic screening technologies. Premier Press. is committed to operating in the most environmentally friendly manner and has earned the Forest Stewardship Council certification for responsible forest management. Premier Press is also a certified Women Owned Business (WBE). |
Join AMA as We Roll Out the
Red Carpet
to Honor Top Marketers
Click here to view the introductory MAX video clip>>
Portland area marketing professionals will spend an inspiring, fun evening recognizing the programs, campaigns,
and marketing pieces created in 2007 that had winning results.
4:30 - 5:30 pm Cocktail Reception and Gallery of Entries
5:30 - 6:00 pm Seated Dinner with Hosted Wine
6:00 - 6:30 pm Comedic Roast of the Marketing Profession
6:30 - 7:30 pm Awards Presentation
7:30 - 9:00 pm Bar will remain open for
late night celebrations
and networking (un hosted.)
The winners will be announce at this event in the following categories:
Best Web Campaign
Best Integrated Marketing Campaign for Business to Business
Best Integrated Marketing Campaign for Business to Consumer
Best Integrated Marketing Campaign for Non Profit
Best Public Relations Campaign
Best ROI Campaign
Best Printed Collateral
Tickets available at www.maxaward.org
Members: $65 ($75 after February 14)
Non-Members: $85 ($95 after February 14)
Students: $50
Tables (8 people): $520 ($620 after February 14)
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MAX graphics and direct mail designed by AMA volunteer
Orit Kramer of InHouse Graphic Design
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Sponsorship Spotlight:
Woloshin Communications
Sponsor Since 2007
Woloshin Communications is in February's Sponsor Spotlight. The company is a public relations firm founded 17 years ago by Mara Woloshin. Woloshin Communications is distinguished from the broad field of public relations service providers by its emphasis on values. Taraneh Foster, General Manager, expressed it best when she said, “We blend values with values.” Ms. Foster continued by noting that the company practices values driven marketing and public relations. Mara Woloshin's extensive knowledge of the region and her concern for its future provide special benefits to her clients. In particular, Ms. Woloshin has forged partnerships with a variety of the region's non-profit organizations, resulting in hundreds of thousands of dollars in donations, public education and multiple media exposures.
This is success with integrity.
2007-2008 is Woloshin Communications first year as an AMA sponsor. The company is passionate about education, as suggested by Ms. Woloshin's past and current teaching positions at Marylhurst University and the University of Portland. As a public relations agency, Woloshin Communications strives to support the professionals in the community who want continue their education and professional development. Since the AMA's mission is to provide educational opportunities to its members, it is a great organization for the company to partner with.
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PSU AMA Chapter Hosts Golf Tournament
Proceeds Benefit the Oregon Food Bank
Sunday March 30, 2008
Dear Golfer:
The PSU chapter of the American Marketing Association and the Oregon Food Bank would like to invite you to our 1st Annual ?Luau on the Green? Golf Tournament Fundraiser. All proceeds will help a great cause, as your support will directly benefit marketing students at PSU and the fight against hunger in Oregon. Our golf tournament is designed to provide you with the golf experience of a lifetime at the same course won by one of the greatest, Tiger Woods during the 1996 U.S. Amateur Championships. Your tournament fee covers an ultimate golf outing: green fees, box lunch, range balls, cart fees, various contests, luau dinner, and a gift bag for every golfer. For more information, please contact Eddie Ong at 971.275.7829 or by email at eong@pdx.edu. Thank you for your generous support, and we look forward to seeing you on the greens!
Sincerely,
American Marketing Association-PSU
The Oregon Food Bank
Click here for event information.
Click here to register for the event. |
Announcements
Upcoming AMA Oregon Events
Tuesday, February 5th
5:30 pm - 7:00 pm
910 NW 14th Ave,
Portland, OR
Tuesday, February 12th
11:30 am - 1:00 pm
The Benson Hotel
309 SW Broadway Portland, OR 97205
Topic:
Turning Your Marketing Efforts Into Sales
Speaker:
Nelson Pratt, VP Brand Marketing
The Regence Group
Sponsored by:
(MAX)
Thursday, February 21, 2008 |
4:30-7:30PM
Governor Hotel in the Heritage Ballroom
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10 Truths of Marketing In A Web2.0 World
Thursday, April 17, Oregon Convention Center
11:30am – 12:00pm - Lunch
12:00pm – 1:00pm - Presentation
One of the effects of the shift from Web1.0 (webpages) to Web2.0 (people) is that individuals are using the Internet in completely new ways. The old methods for marketing to consumers online or offline don't work anymore because consumers are smarter about filtering them out using technology like RSS and sites like Digg, Flickr and YouTube. Great brands need personality to stand out.
In this session, Rohit Bhargava, Senior Vice President, Digital Strategy at Ogilvy Public Relations Worldwide, Author of Personality Not Included, a guide for brands to connect more authentically with their customers, and the Influential Marketing Blog, will teach you how to decode the acronyms of social media and learn the new rules for marketing in a Web2.O world. Whether you have a small business struggling to be seen, or you are part of a large enterprise trying to create its own online social network or wiki - this session will teach you the new secrets for how to make your marketing a more powerful force.
AMA-Oregon Chapter members are asked to use the link below to access the eMarketing Summit Lunch-only registration.
The lunch-only registration option is for AMA members ($32.00 pp) and this registration link is only accessible through the AMA site (not on the InnoTech site).
Cost is $149 for the entire two day InnoTech summit, including lunch, featured breakfast presentation on April 17, exhibiting and receptions.
Go to www.emarketingsummit.com for information and registration.
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Tuesday, April 29th
5:30 pm - 7:00 pm
Ecotrust Building , 721 NW 9th Portland OR
Topic:
Tradeshow Marketing
Speaker:
Kim Frazier, Frazier & Co.
Tom Werner, Next Level Exhibit Design
We Need Your Help!
Looking for an easy way to be more involved?
Be a greeter for AMA events!
Please contact Erica Poff, Human Resources Chair AMA, at erica.poff@gmail.com if you are interested in getting involved.
We value your opinion
The AMA strives to offer topical resources to help in your professional development and career advancement in today’s competitive environment. We want to make sure we are serving your interests and adding value to you. Tell us how the AMA has helped you and how we can improve. We would love to hear from you.
Let us hear about it!
Have a topic to share with fellow marketers? Submit an article or case study to be featured in our next newsletter.
AMA Pulse Archives are available online - click here to view past editions. |
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