| |
Thank You Platinum Sponsors
Thank You Gold Sponsors
| |
| |
2007 MAX Winners, Maxwell PR
Best Branding Campaign
Party Packs: Expanding on the success of Kettle Foods People’s Choice Campaign
|
|
|
|
Eric Gregg
AMA President
|
|
President’s Message
My favorite time of year has arrived. In Oregon, many people wonder how I can look forward to short days filled with rain and holiday shoppers. I ask; how can you not? From the flock of meteorologists who excitedly show me the two inches of snow accumulation near Mount Tabor to dodging sugar-crazed children at the Lloyd Center, the holidays bring out a sense of urgency and hope unparalleled the rest of the year.
The holidays also bring about a sense of reflection. Did I accomplish what I wanted to this year? Did I reach my goals? Marketers are no different. As we near the close of the 4th quarter, the ultimate report card comes due. Did the business respond based on the marketing campaigns I executed? Did my spending lead to an increase in business? What changes need to occur for next year?
At the end of the year we find out whether we won or lost the game we should have been keeping score about the entire year; ROI. Our December 11 luncheon is focused on building tactical marketing campaigns that will improve ROI and customer loyalty. We are honored to have Kyndra Russell, Director of Field Marketing for Starwood Hotels (Westin, Sheraton, et.al.) sharing her experience creating and managing successful marketing programs nationwide. Her insight will be valuable to any marketer or manager held accountable for driving bottom line improvement through their marketing efforts.
Be sure to register early for her program to reserve your space. Last month’s attendance was well above 150 people and we’re expecting another large crowd this month. Have a safe and wonderful holiday season and I look forward to seeing many of you at the upcoming luncheon event.
Best –
|
|
Kyndra Russell, Senior Director of Field Marketing for Starwood Hotels & Resorts
|
|
December Luncheon
Tuesday, December 11, 2007 Starwood Hotels & Resorts: Attracting Customers and ROI Through Tactical Marketing
Kyndra Russell, Senior Director of Field Marketing for Starwood Hotels & Resorts
11:30 a.m.- 1:00 p.m.
The Benson Hotel
309 SW Broadway Portland, OR 97205
Strategies and tactical marketing efforts from the Field Marketing Team at Starwood Hotels & Resorts, representing the brands of Westin, Sheraton, Four Points by Sheraton, Luxury Collection, W, Le Meridien & St. Regis Hotels. The Starwood Field Marketing program is dedicated to driving measurable increased revenues, lower distribution costs, and stronger customer loyalty to hotels by utilizing highly targeted and tactical marketing channels.
Pricing:
Member: Early Bird (Before 12/7/07) $25
Member - Regular Rate: $30
NonMember: Early Bird (Before 12/7/07) $40
NonMember - Regular Rate: $50
Students - $15
|
Bill Dolan,
Spirit Media
|
|
Sponsorship Spotlight:
Spirit Media
Platinum Sponsor Since 2006
This month's Platinum Sponsor Spotlight is on Spirit Media, an Emmy Award nominated strategic creative agency headquartered in the Portland metro area. Spirit Media offers services in five core disciplines:
a.) Brand Consulting and Coaching
b.) Message Crafting
c.) Sales and Marketing Support
d.) Media Strategy and Development
e.) Event Strategy and Direction
Spirit Media's founder, President, and Creative Director is Bill Dolan. Bill got started in media in 1979 with KATU-TV and was directing a variety of promotions, commercials and live elements by 1981. Bill claims this was a golden era for local television. The economic realities of marrying his high school sweetheart and wanting to start a family caused Bill to pursue additional ways of generating income. After some unsuccessful business ventures, a friend asked him to apply his expertise in TV directing to a live corporate event he was producing. It turned out to be a natural fit and subsequent referrals around the west coast began building the business. In 1989, Bill incorporated Spirit Media in Oregon and California and three years later, Bill went full time with Spirit Media.
|
Thank You New & Renewing Members
Welcome New Members:
Greg Hinzmann, Level 4 LLC
Niki Lesko, Mahlum Architects
John Plumberg, Boise Paper
Bryan Fix, FEI Company
Tracy Streebel, Unitas Community Credit Union
Janet Rothermel, Daimler Trucks
Jennifer Wardel, Kennedy Communications
Jennifer Larsen Morrow, Creative Company
Karen Shimada, Lifeby Design NW
Cyndi Johnson, Foot in the Door Promotions
Beth Woodward, Linfield College-Portland Campus
Laura Steele, Cadet Manufacturing
Mike Lepis, Alpha Multimedia Solutions Inc.
David Kaiser, Digitype Design
James Perry, Marketing Consultant
Jonathon Hensley, Empire Group Inc.
Renewing Members:
Nina Junco, A-Dec
Jill Hedrick, GCR
Yvonne Lyon, Tri-Met
|
Andy Van Oostrum,eROI
|
|
Volunteer of the Month
Congratulations to Andy Van Oostrom, the AMA's December Volunteer of the Month! Andy has been on our communications committee for two years, helping guide our e-marketing and web tactics as well as supporting other efforts such as the MAX awards.
Andy became active with the AMA two years ago when he joined eROI. As he said, "I knew that I had to develop my industry know-how, build a support group, and create my own list of strategic partners...I just seemed to find a nice place within the AMA."
According to Andy, volunteering was a natural extension of networking, and doing his "small" part seemed like a natural fit in a member-driven organization. He stays involved for many reasons and reminds us that "if you work hard, honest, and do right by folks, success will follow. One chance meeting, one nugget of knowledge, or one relationship from an AMA event has the potential to make a serious impact in one's life."
Beyond the AMA, Andy sits on the board of a political startup called DemocracyLab.org. He says his involvement is giving him a new respect for non-profits, startups, and the commitment required for their success - and that the AMA is no different, and there is a lot of hard work behind the scenes that goes into AMA events.
The AMA would not be the robust professional organization we are without Andy and our other outstanding volunteers. Many thanks, Andy!
Connect with Andy on LinkedIn, or browse his page of industry related resources (including the 4 eROI blogs and his Del.icio.us feed.)
|
|
2008 Marketing Excellence Award Call for Entries
Early-bird deadline January 11
Late entry deadline January 18
This year’s awards will recognize outstanding marketing strategies in 8 categories. Entries will be judged by top marketing professionals in the area.
Award Categories:
- Marketing Campaigns (requires three or more media)
- Integrated Marketing Campaign- Consumer/Retail
- Integrated Marketing Campaign- Business to Business
- Integrated Marketing Campaign-Nonprofit
- Computer Based Marketing
- Results Marketing
- Best ROI Campaign (Judged on highest ROI gained from marketing campaign)
- Public Relations
- Best PR Campaign (Nonprofit, Business to Business, or Business to Consumer- only one will win)
- Advertising
- Best Printed Material
- Best Message Placement
|
2008 MAX Event
February 21, 2008 • 4:30- 7:30 p.m.
Heritage Ballroom, Governor Hotel in Downtown Portland
The event features a sit down dinner and a multimedia program presented by SpiritMedia.
For entry guidelines, applications and submission deadlines, click here.
Sponsored by AMA Oregon and:
|
|
Community Outreach Program Update
The AMA Community Outreach program, where we match AMA volunteers and their marketing expertise with local non-profits, is off to a great start! We have over 10 non-profit partners this year and AMA's
volunteer corps has really stepped up to help these organizations get
the word out about the wonderful work they do in our communities. Here are our current non-profit partners and their missions:
| Big Brother Big Sisters |
|
Youth Mentoring |
| Center for Earth Leadership |
|
Sustainability |
| Girls Inc. |
|
Girl’s Empowerment |
| Green Empowerment |
|
Sustainability |
| LifeWorks NW |
|
Healthy Community |
| Minds Matter |
|
Youth Mentoring |
| One Economy Corp |
|
Technology Evangelism |
| P:EAR |
|
Homeless Youth |
| TechStart Education Foundation |
|
Technology Evangelism |
| The ReBuilding Center |
|
Sustainability |
| Moreland Farmers Market |
|
Sustainability/ Community |
Thanks to all of you who attended our annual Volunteer Meet 'n' Greet
before the Thanksgiving holiday! If you missed the event but would
still like to participate, please email Gillian Kennedy at
gckennedy@gmail.com for more information.
|
Ruby Gates is founding principal of MarketShift Strategies
|
|
January Luncheon
Tuesday, January 8, 2007
PDX Lounge: Creating a New Vibe for Marketing Imagination
Ruby Gates, MarketShift Strategies
11:30 a.m.- 1:00 p.m.
The Benson Hotel
309 SW Broadway Portland, OR 97205
PDX Lounge is a new way of thinking about marketing. An engaging platform galvanizes Oregon companies, raises visibility for sustainable leadership and sets policy and business innovation in motion. PDX Lounge incubates a statewide collaborative model, forges new alliances, new thought processes and cultivates best practices throughout the marketing life cycle.
Join MarketShift Strategies and explore this unique approach and discuss why Sustainable Industries are well suited to this framework.
This engaging seminar will:
- Dissect the public/private landscape expediting new marketing ideas
- Demonstrate the role of metrics in storytelling & education
- Illustrate how collaborative marketing models fuel deeper, committed levels of change in multiple areas of business development
- Show the competitive advantage created by this new marketing platform
- Provide best practices for successful integrated marketing campaigns
Pricing:
Member: Early Bird (Before 1/4/07) $25
Member - Regular Rate: $30
NonMember: Early Bird (Before 1/4/07) $40
NonMember - Regular Rate: $50
Students - $15
Sponsored by:
|
Guest Article
Marketing Interaction Tracks for the B2B Marketer
By: Robert J. Moreau EVP Sales & Marketing, Rubicon Marketing Group
AMA Board member and Part President, Robert Moreau, EVP Sales & Marketing, Rubicon Marketing Group, has prepared a thoughtful and insight filled discussion of what's involved in successfully selling for B2B companies. The article is titled, “Marketing Interaction Tracks for the B2B Marketer”. Robert’s article is organized around the increasing demand from company executives for their marketing activities to demonstrate, with hard numbers, significant ROI. The discussion goes over how clients now want 'pull' relationships with their vendors and enumerates the many intermediate communications needed before consumating the sale. As Robert describes, both the Sales and Marketing departments need to be involved in these communications.
|
Announcements
Upcoming AMA Oregon Events
- Tuesday, December 11, 2007
11:30 am - 1:00 pm
Benson Hotel, 309 SW Broadway
Topic:
Starwood Hotels & Resorts: Attracting Customers and ROI
Through Tactical Marketing
Speaker:
Kyndra Russell, Senior Director of Field Marketing for Starwood Hotels & Resorts
Extremely Happy Hour presented by OregonLive.com.
Thursday, December 13th, 5:15-7:30pm.
Someday Lounge 125 NW 5th Avenue.
RSVP to: jamie@portlandadfed.com
This annual collection of award winning British TV and cinema commercials showcase what many in advertising and film consider to be consistently the best work done in the world.
Showtime:
Thu Dec 13 7:00 PM
Whitsell Auditorium, Portland Art Museum, 1219 SW Park Ave.
Click here to BUY TICKETS
+ + + +
-
Tuesday, January 8, 2007
11:30 am - 1:00 pm
Benson Hotel, 309 SW Broadway
Topic:
PDX Lounge: Creating a New Vibe for Marketing Imagination
Speaker:
Ruby Gates, MarketShift Strategies
-
Tuesday, January 29, 2007
5:30 pm - 7:00 pm
Ecotrust Building , 721 NW 9th Portland OR
Topic:
The Holy Trinity of Google Analytics
Speaker:
Cameron Madill, Synotac
Sponsored by:
(MAX) -
Thursday, February 21, 2008 |
4:30-7:30PM
Governor Hotel in the Heritage Ballroom
Exciting details coming soon!
Tuesday, Dec. 11th - OEN-BBSI Leadership Workshop
OEN Leadership Training Workshop
Teambuilding Skills: Inspire commitment, teamwork and cooperation
$20 for OEN Members, $30 for nonmembers.
Click here for more information.
Wednesday, Dec. 12th - Business Plan Development Seminar
OEN: Learn the components of an effective business plan.
Registration is required, and space is limited to 20 entrepreneurs.
$30 for OEN Members, $95 for nonmembers.
Click here for more information.
We Need Your Help!
Looking for an easy way to be more involved?
Be a greeter for AMA events!
Our next event is the November 13th Luncheon. If you've been thinking you want to get more involved, consider starting out as a greeter for this event.
Please contact Erica Poff, Human Resources Chair AMA, at erica@synotac.com if you are interested in getting involved.
We value your opinion
The AMA strives to offer topical resources to help in your professional development and career advancement in today’s competitive environment. We want to make sure we are serving your interests and adding value to you. Tell us how the AMA has helped you and how we can improve. We would love to hear from you.
Let us hear about it!
Have a topic to share with fellow marketers? Submit an article or case study to be featured in our next newsletter.
AMA Pulse Archives are available online - click here to view past editions. |
|
|
