Social Media Insights: Real - Life Results from a YouTube Sensation
luncheon
Speaker: Claire Celeste Carnes, Marketing Director,
Providence Health & Services, Oregon
11:30AM - 1:00PM
Location: Bridgeport Brewery
1313 NW Marshall Street
Portland, OR 97209
Social media is now mainstream, with marketers working on testing and tracking new ideas in this rapidly changing medium.
The Pink Glove Dance, a video of hospital employees dancing posted on YouTube two months ago has now been viewed over 7 million times. The video is one of the top ten viral videos for the last two months. Business results include increased donations, sales of pink gloves, interest by health care workers joining Providence and even making Oregon’s oldest hospital… hip!
Take the insights gathered from this surprise hit to inform your own social media efforts.
Claire Celeste Carnes,
Marketing Director, Providence Health & Services, Oregon
With a marketing career spanning high technology, consumer packaged goods, and health care, Claire Celeste has delivered consistent marketing results. She is currently the Marketing Director at Providence Health & Services, responsible for Providence Health Plans marketing including advertising, branding, online experience, member materials and mailings, newsletters, research, channel marketing, events, and sponsorships for both the consumer and business segments.
Her “peace of mind” campaign was a 2009 AMA Oregon “Best Integrated Campaign” award winner in the non-profit / government category and recognized nationally by HealthLeaders Media marketing awards. Prior to joining Providence Health & Services, Claire Celeste spent a decade in marketing and management at Intel including as the Operations Director for Global Marketing; was in brand management for Pillsbury; and worked at a Seattle advertising agency. She received her MBA from the Kellogg School at Northwestern University and her undergraduate degree from Washington State University.
Providence Health & Services in Oregon is a not-for-profit network of hospitals, health plans, physicians, clinics, home health services, and affiliated health services. As part of the greater Providence Health & Services, with services in Alaska, Washington, Oregon, Montana and California, we continue a tradition of caring that the Sisters of Providence began more than 150 years ago.
